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For Colorado small business owners who are done guessing what to post

Scratch Social Studio is the done-with-you community where you get weekly content ideas, a curated Colorado content library, and a crew of local business owners who have your back.

Join the community for just $25/mo

Does any of this sound familiar to you?

You know your business needs to be on social media. Your customers are there, your competitors are there, and every marketing article you’ve ever read tells you it’s non-negotiable.

But here’s what actually happens:

  • You sit down to post and stare at your phone for 20 minutes with no idea what to say.

  • You see other businesses putting out amazing content and wonder how they have the time.

  • You’ve looked into hiring a social media manager, but $1,000+ a month isn’t in the budget right now.

  • You post when you remember to, feel guilty when you don’t, and aren’t sure any of it is actually working.

  • You’ve Googled “what to post on Instagram for small business” more times than you’d like to admit.

I am here to tell you it doesn’t have to be that way.

Sign up

Meet Scratch Social Studio

Scratch Social Studio is a membership community built specifically for Colorado small business owners who want to show up consistently on social media…without hiring it out or spending hours figuring it out alone.

Every week, you get content ideas and strategy tailored for your business. What to post, what to say, and what’s trending so you stay in the know. Plus live strategy calls, hot seat audits, and a community of local business owners who actually get what you’re going through.

Think of it as having a social media strategist in your back pocket — at a fraction of the cost.

Everything you need to stop guessing and start posting with confidence

Every Sunday, you get a fresh game plan for the week: what to post, what hooks to use, trending audio for reels, and content ideas tailored to local businesses. Open it up, follow the plan, and you’re done.

Weekly strategy posts

A downloadable calendar for the full month with Colorado-specific tie-ins, local events, and national awareness days. Your bird’s-eye view so you never wonder “what should I post today?” again.

Monthly content calendar

join scratch social studio

A growing library of video clips filmed around Denver and Colorado — downtown streets, mountain backdrops, seasonal footage, lifestyle shots. Drop them into your reels and stories for instant local flavor. Nothing like this exists anywhere else.

Denver B-roll

A searchable library of ready-to-use captions, scroll-stopping hooks, calls to action, and hashtag sets organized by industry and goal. Copy, customize, post.

Captions + Hooks bank

Live calls where we talk strategy, answer questions, and keep you on track. Can’t make it live? Every call is recorded and posted in the community so you never miss a thing.

Live strategy calls

Each month, I review 2–3 members’ social media profiles live and give specific, actionable feedback. Even if you’re not in the hot seat, you’ll learn from every single audit.

Monthly profile audits

You’re not doing this alone anymore.

Ask questions, share wins, get feedback, and connect with local business owners who understand exactly what you’re building.

This is your crew.

Hi,

I’m Lauren

Lauren Santamaria

Founder

I’m a social media strategist based in Colorado, and I’ve spent the last 10 years helping local businesses show up online in a way that actually drives customers through the door.

I’ve managed social media for service providers, e-commerce retailers, real estate agents, and more across Colorado, and I’ve seen firsthand what works and what doesn’t for small, local businesses.

Here’s what I know for sure: most small business owners don’t need someone to take over their social media. They need a clear plan, the right tools, and someone in their corner who gets it. That’s exactly why I built Scratch Social Studio.

I built this community because I believe every local business deserves a strong social media presence — not just the ones who can afford to hire it out.


Is this right for you?

This is for you if:

  • You own a small business in Colorado (or serve a local Colorado market)

  • You know social media matters but you’re stuck on what to post

  • You can’t afford $1,000+/month for a social media manager right now

  • You want a strategy — not just random tips from the internet

  • You’re willing to put in 2–3 hours a week to show up for your business online

  • You’re tired of doing this alone and want a community that gets it

This probably isn’t for you if:

  • You want someone to do it all for you (this is done-with-you, not done-for-you)

  • You’re looking for a quick hack or a viral moment

  • You’re not willing to show up consistently — even when it’s imperfect

  • You’re an e-commerce business selling nationally (this is built for local businesses)

After 10 years of managing social media, here’s what I’ve seen happen when owners get a consistent strategy in place

  • Clients who stopped guessing and started following a weekly plan saw more saves, more DMs, and more customers mentioning “I found you on Instagram.”

  • Business owners I’ve worked with went from posting once a week (when they remembered) to showing up 4–5 times a week with content they were actually proud of.

  • The biggest shift? They stopped dreading social media and started seeing it as a tool that brings real people through the door.

Start Today

☆

Start Today ☆

Scratch Social Studio

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Community Member Pricing

Here’s everything you get:

  • Weekly strategy posts so you can game plan for the week

  • Monthly content calendar with Colorado-specific tie-ins

  • Colorado content library for your reels and stories

  • Captions + hooks bank organized by industry

  • Live strategy calls with replays

  • Monthly profile audit hot seats

  • Private community of Colorado small business owners

Join the community for $25/mo

Cancel anytime. No contracts. No commitments.

FAQs

  • If you own a local business in Colorado — whether that’s a salon, restaurant, boutique, fitness studio, real estate office, cleaning company, law firm, or anything in between — this is built for you. The strategies are designed to be adaptable across industries. And the weekly game plans include ideas that work whether you’re selling tacos or tax prep.

  • Plan for 2–3 hours per week. That includes checking the weekly strategy, creating your posts, and (optionally) hopping on a live call. The whole point is to make social media faster and easier, not add to your to-do list.


  • The strategies are built with Instagram as the primary platform, but most of the content works across Facebook, TikTok, and even LinkedIn with minor tweaks. That said, if your customers are local consumers, Instagram is where I’d focus first — and this community will help you make the most of it.

  • It’s a community with a resource library — not a course you watch once and forget about. New content drops every week and the live calls and community keep you accountable and moving forward. The value compounds the longer you stay.

  • Yes. No contracts, no cancellation fees. If it’s not working for you, you can cancel whenever you want. But I’d encourage you to give it a full 30 days and actually use the resources before making that call. The people who show up consistently are the ones who see results.

  • That’s exactly who this is for. You don’t need to be good at social media to start — you just need to be willing to try. The weekly plans are designed so you can literally follow the steps and post. And if you get stuck, the community and live calls are there to help. No question is too basic.

  • Three things: specificity, community, and done-for-you tools. Free tips tell you to “post consistently.” I tell you exactly what to post on Tuesday with a caption, and B-roll ready to go. Free tips are generic. This is built specifically for Colorado local businesses. And free tips don’t come with a community of people who hold you accountable and cheer you on.


  • When you hire me (or any social media manager), we do everything for you — strategy, content creation, posting, engagement. That’s a $500–$1,500/month investment. Scratch Social Studio gives you the strategy and tools to do it yourself, with my guidance, for $35/month. It’s the middle ground between figuring it out alone and paying for full-service management.